Thirty-Plus Years on the East Side. Here Is What That Looks Like in Practice.

Zimbrick Buick GMC Eastside has been at High Crossing Boulevard since 1992, long before that part of Madison became what it is today. In that time, the Zimbrick family has stayed independent, stayed local, and stayed focused on two brands that reward that kind of patience: Buick, for buyers who want genuine luxury without the pretense, and GMC, for drivers who want a truck or SUV built to actually do something. What customers find when they arrive is a dealership that has been doing this long enough to get the details right.

• Buick and GMC shoppers often arrive having done their research, and our sales team meets them there. Out-the-door pricing is available online before anyone sets foot in the showroom, and the no-haggle approach means the number you see is the number you pay.
• The 13-bay service center handles everything from Sierra HD maintenance to Enclave warranty work, staffed by Master Certified Technicians who specialize in these vehicles specifically. Complimentary loaners, a climate-controlled drive-in lane, and a car wash with every visit are standard, not upsells.
• Reviewers consistently single out the tenure of the staff. Many of the advisors and technicians customers mention by name have been here for years, and that continuity shows up in the quality of the work and the ease of the conversation.
• The dealership's two Best of Madison Gold Awards, for both Best Auto Dealer and Best Auto Service, were voted on by Madison residents. That distinction carries more weight here than any manufacturer plaque because it comes from the same community the team lives and works in.